Just in case you haven’t realized “how things work” with parenting and the media, I note that the following crossed my desk this morning, from Kids Tips Magazine by way of Media Map:
Media Outlet: — Kid Tips Magazine
Circulation/Reach: — National Weekly
Medium: — Television
Industry: — Technology
Subject: — Kids in the Summer Outdoors
Summary: — The Kid Tips Report as seen on FOX is producing a series on kids and the outdoors. We are interested in any ideas relating to products that children and families can use in the outdoors during the summer months. Please either respond to this email or submit your idea in the application area on toytips.com. All submissions will be considered. If chosen, 3 product samples will be required for testing and review.
Notice that they’re not asking for ideas related to how kids can play outdoors and have fun during the summer, but for products that can be sold.
I know I shouldn’t be surprised. I know that the media exists within the machinery of commerce, but somehow there’s a duplicitousness implied in this request that I still find troubling.
How about you? Does this surprise you at all, or do you assume that when you watch TV you’re going to be barraged by purchase opportunities and sales efforts regardless of what program you chose?