Linda and I were in Target this afternoon and were appalled to see children’s shirts with slogans like “Cuter than you” and “Isn’t it cute that you think I’m listening”. These go along with jewelry that proudly proclaims the wearer is a “bitch” and similar.
Here’s what I don’t get, though: who the heck buys this kind of thing for their children?
There’s a mean spiritedness in these slogans and many modern items of clothing that just escapes me.
What am I missing that I blanch when I think of my daughter wearing a shirt that insults the people who see it? Am I the only one who yearns for an earlier day when the slogans on shirts were about celebrities or political statements, not gratuitous insults?
Or how about the shirt that says “Saw it, Wanted It, Had a Fit, Got it”? How about the “I’m with loser” t-shirts?
It’s not just Target, of course. K-mart, Wal-Mart, Sears and just about every clothing outlet, cheap to expensive, is littered with clothes that are just plain weird and disturbing. Underwear for little girls (we’re talking five or six year olds) that says “sexy” or similar. What the hell?
It reminds me of the uproar a while back when formerly staid preppie clothing store, now crass sex merchants Abercrombie and Fitch started selling thongs for pre-teen girls. I don’t know that anyone would even have much to say today, but all those years ago it was outrageous and the company even ended up issuing an apology.
Maybe I’m just a prude after all, but there’s no way in heck my children would ever wear clothing that insults anyone, either themselves or someone else, and I am also vehemently against any clothing that sexualizes children either.
Am I wrong here? Too uptight? Or do you have reservations about modern clothing, jewelry and related too?