I’m just aghast at the following media query I received:
“Mothers everywhere know that “she looks good…for a mom” is not the ideal compliment. Women want to look and feel attractive with no disclaimer attached. This bikini season, instead of hiding stretch marks and sagging skin with a full coverage one-piece, why not get rid of that problem pouch with a tummy tuck! Or, let a breast augmentation give tired, baby-feeding breasts a boost.
“My client, a Los Angeles based plastic surgeon, is constantly meeting with mothers who love their kids but not the body baggage they left behind and wants to help them get rid of the unwanted weight. He also understands that surgery is a major step and has an onsite spa for those mommies that are considering procedures but not completely comfortable with it. This is an easy, relaxing, and comfortable way to get to know the doctor and his staff.”
It’s not a mistake, either. The query from the public relations professional (I use that phrase loosely, but I’ll explain that in a sec) closes with:
“When mom is happy, everyone else is too! Make your Attachment Parenting Blog readers happy with my client.
“Let me know if you have any questions or would like to talk with the doctor.”
Well, my first question would be are you out of your mind?
When you’re a new parent, the last thing you need to have society pressuring you about is your appearance, and feeding into that angst and BS is the very last thing we’re concerned with on this weblog. Further, I suppose that this is consistent with the American approach of “magic pills” rather than putting in actual effort, but why wouldn’t we promote exercise regimes that help new moms get back into shape rather than tummy tucks and breast augmentation? And what about the message you’d be sending your children when they watch “mommy” have a learn more here] so she can hopefully feel better about herself?[
Blech. The entire concept just makes me nauseated.
And in terms of Pop Culture PR (at popculturepr.com) who sent this to us, well, good PR involves targeting an audience that is both interested and likely to favorably receive your message, something that they clearly did not do before identifying us as a recipient.
It’s worth noting that they didn’t actually name the surgeon in the press release they sent us, or even share the URL of the “online mommies spa” Web site…
My visceral reaction to the whole marketing approach of this plastic surgeon might not match your own, we realize. What’s your opinion of the services offered and the whole “she looks good for a mom” positioning of this Los Angeles-based plastic surgeon?