I realize that French women are known for being sensual and that the finest lingerie and some of the best fashions originate in France, but being unable to differentiate between adults and children seems to me another marker on the gradual loss of all morality in western society and it’s frankly disgusting.
I’ve written about this before, in an article appropriately titled Who buys this stuff for their kids? so perhaps I shouldn’t be shocked that it appears again, but I am.
A French lingerie company has launched a line of pre-teen lingerie called Jours Apres Lunes with the tag line “crÃ©ateur loungerie enfant” which, if my rusty French doesn’t fail me, translates into “creative loungeware for children”. The company explains that middle word as “lingerie + loungeware” on its site, actually.
Here’s a pic:
I suppose you can point out that the kids are happy, but honestly…
To be fair, I’m sensitized to this living in the same city that gained renown for the mysterious death of creepy six year old beauty queen JonBenet Ramsey and as the father of a 7yo daughter, I think it’s appalling that companies want to further sexualize little girls or even bring an awareness of their sexuaitly to them at what’s unquestionably (or is it?) too early an age?
It’s not just the concept that bugs me either, it’s also the imagery that the company shares. When Abercrombie and Fitch released a line of thong panties for teens, it received much negative feedback, but that was years ago. Have we decided it’s okay now?
Check out the image on the right: I think this not only pushes them into thinking of themselves as women (doesn’t the lower left photo in the above montage look like a young Brooke Shields in Pretty Baby?) but encourages the rest of society to see young girls as shorter, less developed, but no less sexually available than mature women. A scary prospect and if you are aware of the situation in countries like those in sub-Saharan Africa (and elsewhere on that continent) where men still believe that intercourse — often with a preteen — virgin girl can cure them of AIDS, well, suffice to say that we really don’t need to be projecting this image of young girls as sexually aware and, sometimes, seemingly available and interested too.
But what do you think? Would you buy lingerie/loungewear for your preteen so she can “look like mommy”, or would you — like me– prefer your little girl to wear a Hello Kitty or unicorn t-shirt and a comfy pair of shorts when she’s hanging out?