I should start right out by saying that I’m not a fan of non-stop always-on Internet access. Sometimes ya just gotta take a breather from the Web, skip the latest email update and take some time off from those favorite websites or Internet-enabled games. If nothing else, it’s essential for your mental health.
At the same time, there are also times when you are far away from a Starbucks, public library or other Internet hotspot and you really need to get online. Or you’re halfway from Omaha to Dallas and your kids have already watched everything you downloaded onto their tablets and are raising a ruckus. Do you want to spend the next hour at the local fast food outlet downloading new content, hoping it’s fast enough that it’ll finish the task before you start to climb into the ball pit?
That’s why it’s very cool that Chevrolet is introducing built-in OnStar 4G LTE Wi-Fi Internet access to all of its cars in the next 18 months, starting with the Chevy Malibu (pictured below) and Chevy Impala, then rolling out to the rest of the lineup, including their trucks.
What most people don’t know is that I have a soft spot for the Chevy Malibu because that was one of my very first cars. A yellow Malibu with air shocks, back when it had the body design of a classic muscle car. Sweet. But no Internet back then. Heck, I have no idea what we’d have done with it if that car would have had any advanced tech. It was >cough
The new available 4G LTE is very slick, actually. It supports up to seven devices simultaneously accessing the Internet and tests out as far faster and more reliable Wi-Fi throughput than a phone-based hotspot. And at $5/mo for the basic 200MB data plan (if you’re an OnStar subscriber or $10/mo for non-subscribers), or, better yet, $10/mo to add your car to your existing AT&T Mobile Share Plan, it’s surprisingly affordable.
Obviously, while there’s no way for the system to tell who is using which device, the driver should keep their darn eyes on the road, so it’s really for passengers and everyone who needs access once the car’s safely stopped. Think “Rest Area email check-in”. Think “one last check of email before we set up the tent”…
I’m really interested in seeing how this works once it’s rolled out across the Chevrolet auto line because we’re moving towards an always-on design for our devices and having pervasive high speed Internet is a big step in that direction. Let’s just hope people remember to take a few minutes off occasionally to enjoy the scenery and the people they’re with IRL too.
Chevrolet is merging the physical freedom of the car with the virtual freedom of Wi-Fi to become the first and only car company to bring built in 4G LTE Wi-Fi to the largest vehicle line-up. Visit http://s.chevy.com/TBX to learn more.
This is a sponsored conversation written by me on behalf of Chevrolet. The opinions and text are all mine.